Award winning director, Eddy Chu began his career in 1982 as a casting video operator for now defunct Schulz Productions. After years as a producer, Eddy moved on to directing, but his career really took off following a feature in the new directors segment of the UK's renowned Shots Reel. A spot called Phone Bomb for Cantel, AT&T and another called Interrogation for Panasonic captured the attention of international audiences, leading to Eddy being featured as one of the world's top new international directors in 1999 by Saatchi & Saatchi's New Director's Showcase at Cannes.